The Pink Tax: The Hidden Cost of Being a Woman
Manushree Kanchi
June 2025
Even though it may sound like a government-imposed fee, the “Pink Tax” is not an actual tax. Instead, it describes the overpricing of products and services marketed solely towards women. This “tax” encompasses a wide range of items from drugstore to professional. Women are often faced paying more than men for the same items with the only difference being the color of packaging or the gender label. It is disparities like these that quietly add up over time to contribute to the expensive cost of being a woman.
In Everyday Life
A 2015 study by the New York City Department of Consumer Affairs studied an estimate of 800 products. The conclusion found that women’s products cost an average of 7% more than similar items that are marketed to men. The study also showed that there was a 13% upcharge on personal care products and even a 7% price difference for children’s items. Neutrally categorized items such as razors and lotions are usually priced higher for women. They are often packaged in pink and labeled “for her”. [1]
Not only do products reflect this gendered pricing, but services do as well. For example, the dry cleaners may charge more to clean a woman’s blouse than a man’s shirt, even when the materials are nearly identical. Haircuts for women tend to be more expensive than men’s, regardless of hair length. These patterns in pricing are integrated so deeply into everyday life that most people don’t even question them. However, these common occurrences do accumulate quickly and over the course of a year, can cost women over $1,300 more than men. [2]
Compounding the Wage Gap
According to the U.S. Census Bureau, women earn about 83 cents for every dollar a man earns. For women of color, the gap is even wider. Overall, women are often spending more while earning less. [3]
Critics of the term “Pink Tax” sometimes argue that women can just buy men’s products to avoid the markup of their own. While this is true, this dismisses the real issue at hand. Many women feel pressure to use products marketed specifically for them to meet societal standards of appearance or femininity. Some essential items like menstrual products have no male equivalent at all. In many U.S. states, feminine hygiene products have been taxed as luxury items.
Legal Action & What Comes Next
There are some states that have taken steps towards addressing the issue. In 2022, California passed the Gender Tax Repeal Act, which prohibits businesses from charging different prices for “substantially similar” goods based on gender. [4] While there are a couple states with legislation like this in place, efforts to pass a federal Pink Tax Repeal Act have been stalled, leaving many American consumers unprotected from gender-based pricing.
Ending the Pink Tax isn’t just about lowering prices of personal products or services. It’s about economic fairness and gender equity. While women pay more when they earn less, society silently penalizes them for their gender. Advocates and lawmakers must continue pushing for change to ensure pricing becomes fair and truly equal.
References
[1] From Cradle to Cane: The Cost of Being a Female Consumer. (n.d.). https://www.nyc.gov/assets/dca/downloads/pdf/partners/Study-of-Gender-Pricing-in-NYC.pdf
[2]: Taylor, K. R. (2023, March 8). Pink tax: What does price discrimination cost women?. Kiplinger. https://www.kiplinger.com/taxes/pink-tax-womens-products-price-discrimination
[3] Ascott, E. (2025, March 21). Women still earn 83 cents to every dollar made by men, despite pay transparency. Allwork.Space. https://allwork.space/2025/03/women-still-earn-83-cents-to-every-dollar-made-by-men-despite-pay-transparency/#:~:text=Women%20 Still%20 Earn%2083%20 Cents,By%20 Men%2C%20 Despite%20 Pay%20 Transparency
[4] California implements “Pink tax” law prohibiting gender-based pricing for substantially similar products | practical law. (n.d.-a). https://uk.practicallaw.thomsonreuters.com/w-037-9037?transitionType=Default&contextData=(sc.Default)&firstPage=true
