Misdiagnosing: A Barrier Between Advocacy and Proper Care for Women

Misdiagnosing: A Barrier Between Advocacy and Proper Care for Women

Tiffany Chow
October 2025

Women’s Health

The upkeep of one’s health, particularly for women, can be unnecessarily difficult at times. A simple check-up or yearly pap smear can unexpectedly become a nightmare for some women. Although there are a multitude of exams, screenings, and appointments to further women’s health, there seems to be a crumbling foundation waiting to break. 

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Misdiagnosing

A diagnosis can hopefully lead to a form of treatment and prevent the spread of disease, but diagnosing conditions can be difficult, especially when time is of the essence.[1] Yet, the prevalence of misdiagnosis is significantly higher for women. In a survey tracking the number of men and women who had received a misdiagnosis in the past 2 years, more than 50% of respondents were women.[2] Alongside the many barriers to receiving healthcare, such as insurance costs, expensive care, and accessibility to quality care, women tend to face further difficulties involving misdiagnosis. 

From a clinical perspective, the prevalence of misdiagnosing women stems from the overall lack of knowledge regarding conditions that pertain more to women, as well as teaching methods that prioritize treatment for conditions that present themselves in males.[1] The outcome is a lack of quality care for women due to systemic differences already set into place by medical education, as well as current practices of hospitals and providers. 

From a societal perspective, misdiagnosis raises concerns over inequality, insensitivity towards women, and the negative stigma that arises as a result of such differences. It is known that symptoms can present differently amongst individuals and sexes. Too often, women are dismissed for their concerns, being called dramatic when, more times than not, their symptoms are real and bothersome.[3]

Advocacy

With systemic differences widening the barrier between proper care and seeking treatment for women, engaging in substantial acts of advocacy can be empowering. As reproductive care is fundamental to women’s health, there are ways to provide support in getting sufficient care. For example, Planned Parenthood has many opportunities to engage and support the cause alongside a community of like-minded people.

Another opportunity is the March of Dimes, where participants walk to support all mothers throughout pregnancy. The walk is empowering as many walk as proof of their unwavering support. Funds are raised to call for better resources that prioritize the well-being of mothers and their babies. 

While advocacy is important for change, many of the barriers between patients and doctors are systemic ones. As providers, many health professionals receive the brunt of those impacts on patients. Therefore, it can be helpful to have informed discussions with doctors about treatment and conditions. By doing so, this is a form of self-advocacy that can be very effective in maintaining a positive relationship between doctors and patients. Some questions include:[3]

  • What are all of the treatment options available?
  • Why are you recommending this particular plan of care?
  • Why am I not being offered this treatment option?
  • What else could this be, beyond mental health or anxiety?

Raising Awareness of Under-Researched Conditions 

Alongside the need to advocate for better care, it is also important to raise awareness of conditions amongst the greater community and practicing physicians. Many conditions that impact women, ranging from chronic illnesses to reproductive conditions, have not been researched enough. From providing treatment for symptoms presented in the male body, to the lack of understanding of female-specific symptoms, there needs to be more research focused on how conditions present themselves in women, and the prevalence of conditions in females specifically.[4]

With research itself, there is a constant battle with censorship. Although many female-oriented conditions are heavily under-researched, the growing list of banned words for writing research grants has included both ‘female’ and ‘women’. This adds to the systemic barriers that continue to act as a divide between quality care and women’s health. 

Yet, with growing efforts to initiate research on these conditions, we can begin to not only reverse misdiagnosing amongst women, but also to understand women biologically and from a societal perspective. For example, early life experiences and environmental factors can increase the risk of developing chronic conditions in women, as well as the onset of menstruation and fluctuations in hormones.[4] By simply acknowledging these initiatives, we are making these prevalent issues relevant and talked about.


The Graveyard Shift and Its Effect on Women

The Graveyard Shift and Its Effect on Women

Harika Maganti
October 2025

The clock strikes five pm, and for many jobholders, they breathe a sigh of relief as they start to unwind and head back to their homes. However, for some, the alarm clock rings, as this is the time to wake up and start heading to work. Nicknamed the ‘graveyard shift,’ night shifts are an essential aspect in certain industries such as healthcare, manufacturing, and customer service. But how does this unnatural timing affect the health of the women who work there? Let’s light a lantern and take a closer look at the research. 

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General Effects 

A major effect is on the body’s circadian rhythm. It is our biological 24-hour internal clock that regulates our day-to-day sleep/wake cycles and other physiologic processes, relying on light and environmental cues. Therefore, staying up at night and working under artificial lights can disturb our body’s natural rhythm.[5] Sleep is the first to get affected as melatonin production gets thrown off balance, leading to fewer hours and poorer quality of sleep, especially for rotating shift work.[5] This in turn can affect mental health, causing fatigue, irritability, depression, anxiety, and an increase in making mistakes on tasks.[5]  Evenings are usually when families and friends will spend time together, so night shifts can negatively impact the family and social lives of the workers, who can feel like they are missing out on life events.[2]  Gastrointestinal issues are also quite common, such as constipation, indigestion, and heartburn as workers may drink more caffeine and eat more snacks in an attempt to stay awake.[1]  Lifestyle modifications such as these and smoking could also be a reason why night shift workers are more prone to obesity compared to their daytime counterparts.[2]  Unsurprisingly, there is also an increased risk of developing diabetes mellitus and cardiovascular diseases such as hypertension, heart disease, and others.[1] 

Effects on Women

Night shift work can negatively impact the reproductive health and fertility of women in particular because the secretion of many female endocrine hormones is regulated by the circadian rhythm. Sleep deprivation can cause increases in hormones such as luteinizing hormone, estriol, and thyroid-stimulating hormone.[6] One study shows that 53% of female nurses who worked graveyard shifts reported menstrual irregularities, and 18% of them reported increased dysmenorrhea.[6]  There is also an increased risk for developing endometriosis and early onset of menopause.[6] In pregnancy, melatonin can aid in neurodevelopment, control oxidative stress for the growing fetus, and regulate uterine contractions during labor.[3]  Thus, changes to the circadian rhythm have a negative impact on pregnancy and delivery such as miscarriage, low birth weight, and preterm labor.[3]  In addition to this, women who worked night shifts for many years had an increase in the risk for developing breast or ovarian cancers. [6] 

Ending Thoughts

Although we cannot control everything in our lives, women who work nightshifts can try to implement certain practices for the sake of their health: Try to prioritize sleep after work by using black-out curtains, eye-masks, and limiting noise in the house.[4]  Choose healthy foods, stay hydrated, and check vitamin D levels to see if you need to supplement. [4] Talk to your employer to see if they can reduce rotating shift work or schedule your night shifts in close succession.[4]  And on your days off, try to engage in self care practices such as meditation or journaling, and exercise with a friend or family member. [4] And as always, be sure to speak with your physician for advice and support.


Surviving More Than Cancer: Why Women of Color Struggle for Adequate Care

Surviving More Than Cancer: Why Women of Color Struggle for Adequate Care

Harshita Sharma
September 2025

When we hear ‘cancer survivor,’ it is easy to imagine an inspiring and hopeful story. But for women of color, this battle continues beyond beating cancer. It’s about overcoming the systemic barriers that continue to persist long after diagnosis.

Black women are 38% more likely to die from breast cancer than white women, despite slightly lower incidence rates(1). Black people have lower survival rates than White people for almost every cancer type and have the highest death rate for many cancers, including breast and prostate, the two most common cancers in men and women (1). What is the reason for these disparities?

African american doctor and woman looking at computer screen for information about appointment and healthcare system. Patient sitting at desk with medic for annual checkup visit.

Systemic Barriers and Bias in the Exam Room

Lack of insurance and economic instability delay screening and treatment, with Hispanic and Black women being disproportionately affected. Even after adjusting for factors like income or insurance, race and ethnicity still predict the quality of care received from diagnostics to treatment access. (2)

Dr. Lovell A. Jones, PhD, an oncologist at the MD Anderson Cancer Center and equity pioneer, shares inside stories in a 2014 interview(4) about how he led research on synthetic and natural estrogens, gynecologic cancers, and fought for minority representation and health equity in medicine. The interview was conducted by Tacey A. Rosolowski, PhD, under MD Anderson’s Making Cancer History program. He gives an example of how African-American patients are inappropriately labelled “difficult” and so they are excluded from clinical trials. He recalls a black patient labelled “noncompliant” turned out not to be defiant; he simply lacked a refrigerator to store insulin. Once that barrier was removed, he “became one of our most compliant patients(3).” 

 Dr. Jones next recounts a story about the NCI and bias. Dr. Jones emphasizes that he uses the term “bias” instead of “racist.” He notes that there is little bias in dealing with pediatric cancer, but once children turn sixteen, bias begins to be evident in their treatment (3). Dr. Jones’s experiences and reflections serve as a call to action for the medical field to critically examine and dismantle the biases that hinder equitable care.

Research Gaps and the Fight for Representation

Historically, women of color have been neglected in clinical trials, which limits the understanding of how they are affected by certain cancer treatments(5)(6).

It has also been noted on various instances that black women are often prescribed lower doses of pain medications. The stereotype that Black women have higher pain tolerance leads to dismissive care, sometimes with fatal consequences(7)(8)

Women of color frequently experience microaggressions, mistrust, and gaslighting in healthcare settings. And such demeaning experiences can develop adherence to seek future care.

Healing the Cracks

The cancer journey for women of color can often begin with a disadvantage: late detection, lack of support, and systemic bias. And this is not because their disease is untreatable, but rather because the system that should help often fails them. But their lives are not defined by those forces alone. The growing visibility of their experiences, combined with research, is slowly reshaping the narrative one step at a time. But there is still a lot to be done. 

Pain management protocols need to be standardised to eliminate racial disparities in analgesia. Physicians and care providers should receive bias training to confront the biases that are unconsciously instilled in us. Women of color should be recruited in trials to ensure studies reflect diverse populations. Access to insurance, screening, and timely referral should be expanded to underprivileged communities.

Cancer equity is not an aspiration—it’s a human right. The tools to achieve it are already in our hands: community, advocacy, policy change, inclusive science, structural introspection. We have seen what works. Now, we must bring that hope to everyone.


Understanding the “ACL Pandemic” in Women’s Sports

Understanding the “ACL Pandemic” in Women’s Sports

Kashish Patel 
September 2025

In recent terms, the “ACL Pandemic” refers to a surge of anterior cruciate ligament injuries striking female athletes two to eight times more often than men. These injuries are especially evident in sports that require jumping or pivoting, such as soccer, basketball, lacrosse, and skiing[1].

Image by Freepik

What is an ACL Injury?

An injury in the ACL occurs when the ACL, which is a strong band of tissue connecting the thighbone to the shinbone in the knee, is stretched, partially torn, or completely ruptured. There are different levels to ACL injuries. 

  • Grade I: Mild injury with minor tears.
  • Grade II: The ligament is loose and considered a moderate injury with a partial tear.
  • Grade III: A severe injury with a complete tear of the ligament, and the knee joint is unstable[2].

The ACL’s role is important for keeping the knee stable. When injured, it often causes a “popping” sound or sensation, which is followed by pain, swelling, and instability. ACL injuries can require months of rehabilitation or surgical reconstruction to restore strength and function[2].

Why are women more at risk? 

Women are at a greater risk for ACL injuries because of biological and even systematic differences. Women often have a wider pelvis and Q-angle than men, which indicates that the line from the hip to the knee slopes inward sharply. This adds additional stress to the ligament during quick movements[3].

It has been studied that hormonal fluctuations may also affect ligament laxity, making the ACL looser and more vulnerable to tears during menstruation. Research has shown that during the ovulatory phase, when estrogen levels are elevated, the ACL is less able to handle the intense forces of sudden movement. Hormonal effects reduce joint stability and alter muscle activation, making knee injuries more likely to occur[4]

Alex Morgan’s Story

Alex Morgan suffered a torn ACL during her senior year of high school, an injury which forced her to sit out for an extended period. She needed surgery, which would entail months of recovery and physical therapy. While this process usually takes about a year, she was able to return back on the field in around 5 months. 

She talks about how this personal experience has shaped the way that she perceived major injuries, especially in female athletes. She went on to win Olympic gold and a World Cup with the U.S. Women’s National Team, but she continues to carry the lessons from her injury. (5)


Telehealth and Tele-Abortion: The Unlikely  Guardian of Access in Restrictive States 

Telehealth and Tele-Abortion: The Unlikely  Guardian of Access in Restrictive States 

Sanya Talwar 
August 2025

A New Wave of Access

In the years since Dobbs, abortion access has fractured sharply across the U.S., yet  a surprising trend is emerging—medication abortions delivered via telehealth are rising sharply, even in states with outright bans. A recent study found abortion pill provision rates were over three times higher in states that ban abortions compared with those without bans, and more than double in states banning telemedicine abortions altogether.[2]  

Shield laws in states like New York and California are fueling this shift, protecting telehealth providers from prosecution when prescribing across state lines.[3] For many, this is the only viable option where clinics have closed. 

Image by Freepik

The Power and Limits of Shield Laws

Shield laws work—recently, a New York court blocked Texas from punishing a doctor who prescribed abortion pills (mifepristone and misoprostol) to a Texas patient, reinforcing the strength of these protections.[3] But legal risks remain. Patients in banned states face higher costs, delays, and the possibility of targeted lawsuits. 

Just last week, a Texas woman filed a federal wrongful death suit against Aid Access, a telemedicine abortion provider, and her ex-partner—alleging he drugged her with abortion pills without her consent. The suit cites Texas abortion law and the federal Comstock Act, raising new questions about whether telehealth abortion could be attacked through civil suits or revived federal statutes.[4]

Balancing Innovation and Equity

Telehealth and medication abortion represent a powerful tool for resilience, keeping access alive where it’s most at risk. Yet, inequality deepens—people in states where abortion is banned are more than twice as likely to receive care later in pregnancy, with greater financial and logistical burdens.[1] This burden falls disproportionately on low-income women and those with limited health literacy, who face higher risks of delayed care and complications. National data shows that women of color, particularly Black and Latina patients, are more likely to experience financial and travel-related barriers, exacerbating existing health disparities. 

As legal battles intensify, the future of tele-abortion may hinge on stronger shield laws, continued innovation in care delivery, and recognition that reproductive health is inseparable from health equity itself. 


Out of Control: Why No One Talks About Post-Partum Rage 

Out of Control: Why No One Talks About Post-Partum Rage 

Brenda Cali 
August 2025

Most people imagine new motherhood with thoughts of cozy baby snuggles, lullabies, and maybe a few tears from sleepless nights. What’s rarely discussed, both in the medical world as well as in most social circles, is the overwhelming and explosive anger that can sneak up on you at random and very unexpectedly. While most new mothers are warned to look out for signs of postpartum depression or anxiety in those early days of motherhood, they are not usually warned about the raw and intense emotions that can feel like a volcano erupting inside. This experience is called postpartum rage, and despite how common it is, hardly anyone talks about it. 

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If you’ve ever found yourself screaming into a pillow, snapping at your partner over something small, or feeling a sense of uncontrollable anger after having a baby, you’re not alone.You’re not wrong or failing at motherhood, but could be experiencing postpartum rage, something that’s all too real and widely misunderstood. 

Postpartum rage refers to intense and often irrational anger that occurs during the postpartum period, sometimes without any warning or clear triggers. This rage can happen in the blink of an eye. You may be shocked by the sudden outburst and left shaken and scared, wondering if it will happen again.¹²³ 

Common symptoms include: 

  • Explosive outbursts or yelling 
  • Violent thoughts or uncontrollable urges 
  • Irritability that feels constant or overwhelming 
  • Feelings of guilt or shame after an episode 
  • A desire to isolate or withdraw
  • Physical outbursts such as throwing things 

It is not an official diagnosis, but it is commonly a symptom of postpartum depression, anxiety, or obsessive-compulsive disorder (OCD). According to reproductive psychiatrist Dr. Carly Snyder, “Postpartum rage is frequently a symptom of another underlying perinatal mood disorder.”⁴ 

What Causes It? 

In many cases, this intense anger becomes the only outward symptom of the emotional overload new mothers often feel. Women are not just sad, they are quite literally enraged. There isn’t one single cause of postpartum rage but experts believe it stems from a complex mix of hormonal, emotional, and environmental factors. Partum Health Care’s article Postpartum Rage: What It Is, and How to Cope describes several causes, which can include:³ 

  • Hormonal changes: Estrogen and progesterone drop dramatically after birth, affecting mood regulation. 
  • Sleep deprivation: Chronic exhaustion can erode emotional resilience. 
  • Mental overload: New mothers are often burdened with the invisible labor of parenting, household management, and emotional caregiving. 
  • Underlying mental health conditions: Rage is often connected to untreated or misdiagnosed postpartum depression or anxiety. 

When Does It Occur and How Long Does It Last? 

Postpartum rage can begin within days, weeks, or months after childbirth.² Some mothers experience it shortly after delivery while others may not notice symptoms until they’re back at work or going through a stressful change. It can last several months to over a year if left untreated.

Who Is at Risk? 

According to McLean Hospital, while postpartum rage can affect anyone, certain risk factors can increase the likelihood of experiencing it.⁶ 

Some risk factors can include: 

  • A history of mental health challenges 
  • Lack of social support 
  • Traumatic pregnancy or birth 
  • Sleep deprivation 
  • Financial stress 
  • Inadequate healthcare 

Further, McLean Hospital reports that postpartum depression and anxiety are also more common among Black women, with some estimates showing rates more than double those of white women.⁶ 

Perinatal mood and anxiety disorders (PMADs), which include rage, affect 1 in 7 women after childbirth.⁷ In fact, as many as 6.5 to 20 percent of women will experience a postpartum depression more serious than the “baby blues,” indicating a much broader spectrum of maternal mental health struggles than is often acknowledged.⁸ 

Why Is It So Misunderstood and Misdiagnosed? 

The medical system and society fail to recognize maternal anger as a valid emotional response. Because postpartum rage is not a stand-alone clinical diagnosis, many women are misdiagnosed or treated for bipolar disorder, borderline personality disorder, or simply brushed off as a shift or adjustment in hormones. Women are also dismissed and often told they’re simply just tired or overreacting. This dismissal only adds to the shame and silence surrounding the issue.

The Role of Stigma 

There is a deeply ingrained cultural expectation that mothers should be patient, nurturing, and selfless. Anger doesn’t fit into this narrative. As a result, many mothers feel embarrassed or afraid to speak up.“Rage is not something society is comfortable seeing in mothers,” says Karen Kleiman, founder of The Postpartum Stress Center. “So they suffer quietly, feeling ashamed of a very human reaction.”⁵ 

When to Seek Help 

If your anger feels out of control, is persistent, or harmful to yourself or others, it’s time to seek help.⁹ Here are a few signs it may be the right time to talk to a professional: 

  • You’re having daily or frequent outbursts 
  • Your anger is damaging your relationships 
  • You feel guilt, shame, or regret regularly after reacting 
  • You have thoughts of harming yourself or others 

How Is It Treated? 

The good news: postpartum rage is treatable and help is available. Common treatment options include:¹⁰ 

  • Therapy: Cognitive Behavioral Therapy (CBT) is a highly effective first-line treatment for postpartum mood disorders, helping individuals identify triggers and develop practical strategies.
  • Medication: Antidepressants and anti-anxiety medications are commonly prescribed and can be effective in stabilizing mood. 
  • Support groups: Peer groups—offered in-person or virtually—provide validation and solidarity. 
  • Lifestyle changes: Prioritizing rest, nutrition, and reducing overwhelm can significantly improve outcomes. 

But the most important step is recognizing that you are not alone, and this is not your fault. 

Current Research and Where to Seek Help 

Preliminary research emphasizes the protective role of social support—leaning on friends, family, and community can help alleviate feelings of emotional overwhelm.¹¹ If you’re feeling overwhelmed, here are trusted resources you can access right now: 

  • Postpartum Support International (PSI): Offers a toll-free helpline (in English and Spanish), local resource referrals, peer support groups, and online communities.¹² 
  • The National Maternal Mental Health Hotline: Provides free, confidential, 24/7 support in English and Spanish. Call or text 1-833-TLC-MAMA to reach trained counselors.¹³ 
  • The Postpartum Resource Center of New York (PRCNY): Offers peer-led support, weekly virtual and in-person groups, and a statewide helpline (1-855-631-0001).¹⁴ 

Final Thoughts 

The truth is that postpartum rage is more common than most people realize, and silence only makes it worse. It’s time we expand the conversation around maternal mental health to include all emotions, including anger. If this sounds like you, please know you are not crazy, and you are not a bad mother. You are navigating one of the most intense transitions a human being can experience. The good news is you don’t have to navigate this alone, and help is available.


The Impact of Social Media on Self-Esteem in Young Women

The Impact of Social Media on Self-Esteem in Young Women

Kavya Kumar
February 2025

Social media has become a significant part of young women’s lives, offering ways to connect, find community, and learn new things (like how to perfectly contour your nose using only a potato and some glitter — because, priorities). However, its widespread use also raises concerns about how it affects body image and self-esteem. The often unrealistic portrayals of beauty found on platforms like Instagram, TikTok, and X can contribute to negative self-perception and a distorted view of reality.

Idealized Images in the Media

One major issue is the constant exposure to idealized images. These images are edited, filtered, and enhanced to present an illusion of perfection. This can cause young women to constantly compare themselves with what they see online, leading to feelings of incompetence and dissatisfaction with their own appearance.[1] These feelings are significant risk factors for eating disorders, depression, and anxiety.[2] Essentially, scrolling on your cell phone can lead to some serious “ugh” moments, as well as the sudden urge to throw your phone across the room in frustration — resist the urge!

Image by freepik

The Pressure to Perform (and the Never-Ending Quest for Likes)

The performative nature of social media can make things even worse. People often carefully craft their online personas, leading to the false impression that everyone — except you — is perfect. This can pressure users to maintain an impeccable image, causing unnecessary anxiety and stress. Constantly seeking likes, comments, and followers can become a way to seek validation, tying self-worth to external approval and validation.[3] It’s like a never-ending popularity contest, and the prize is…well, more likes. Which, let’s be honest, doesn’t pay the rent.

The Positive Side of Social Media

Admittedly, social media isn’t all bad. Some platforms offer supportive communities and promote positivity! In particular, movements that celebrate body diversity and challenge unrealistic beauty stereotypes can be really empowering. You can also use social media to find information and connect with like-minded individuals. The key is to be aware of the content you’re consuming without letting it consume you.

Learning to be Media-Savvy

Especially in this day and age, developing media literacy skills is crucial in order to navigate the digital world safely. Young women need to learn how to evaluate the images and messages they see online. This includes recognizing altered photos and understanding that social media usually shows a very selective view of reality. Learning to spot a bad Photoshop job is a valuable life skill, trust me.

It’s also important to develop a strong sense of self that doesn’t depend on what others think. The opinions of others really don’t matter because at the end of the day, you are beautiful just the way you are. Yes, you. You’re a masterpiece in progress, a unique blend of awesome, and no filter or validation-seeking behavior can change that.

Now, if you want to follow a specific diet or do an intense workout, go for it! But, and this is a huge but, only do it because you want to. Not because of some influencer’s impeccable abs or what your friends are doing. Do it because it makes you feel good and it makes you happy, and not because you’re trying to fit into someone else’s mold. Every decision we make for ourselves should come from a place of self-care, guided by what truly drives us and brings joy to our lives.

Sometimes, the best “like” is the warmth of the sun on your skin, the feel of the wind running through your hair, or simply checking something off your to-do list. Take a break from your phone, go outside, and rediscover the world around you — a beautiful, unfiltered, and unPhotoshopped experience awaits.


Representation in Cosmetics: Exploring the Cosmetic Industry’s Impact on Women’s Self-Acceptance

Representation in Cosmetics: Exploring the Cosmetic Industry’s Impact on Women’s Self-Acceptance

Kashish Patel
February 2025

Beauty standards have always influenced the way women perceive themselves. During the Renaissance, beautiful women were portrayed to have soft curves and pale skin. This idealistic image of the beauty standard was represented through portraits and literature, exhibiting what “beauty” is supposed to look like. In modern day, the constant exposure to social media and advertisements has only reinforced beauty ideals, influencing women’s self-perception and mental health. While persisting beauty standards seem to define beauty, studies suggest that no absolute definition of beauty exists.[1] The standards of beauty are described to be determined through the socialization processes and media influences that define what is considered attractive. 

Image by Freepik

Teenagers

Studies have found that the lack of representation for natural features have resulted in the standard for beauty to be extremely narrow for women and teen girls. This lack of visibility has had detrimental effects; teen girls faced an increase in low self-esteem leading to mental health and body image issues. According to a study in 2003, eating disorders among teen girls have only increased over 50 years with 1% to 5% of adolescents possessing traits for bulimia nervosa. The analysis of this data concluded the effects of mass media and preexisting body image issues.[2] Teenagers are especially vulnerable to the influences of the cosmetic industry as during this time of their life, they struggle to navigate self-identity while constantly being surrounded by the beauty standard portrayed on social media. 

Women of Color

Women of color have long been pushed aside by the cosmetic industry. Historically, the beauty standard has prioritized Eurocentric ideals while failing to provide proper representation for diverse skin tones, facial features, and hair types. 

In a recent scandal, the makeup brand Youthforia is facing major backlash. The company first faced backlash in 2023 when it released 15 new shades of foundation that were not inclusive of all skin tones.  Despite releasing 10 new shades of foundation to combat this backlash, there was an even bigger uproar. Influencer Golloria George who often reviews beauty brands’ darkest shades posted a video on Youthforia’s shade 600, the darkest shade in the line which was pure black and was hard to differentiate from black paint. [3]

In an interview with TIME, Golloria shared her thoughts on the entire situation stating, “It was a really weird, surreal, out-of-this-world experience.”

This controversy sheds light on the amount of beauty brands which cater to lighter skin tones and Anglo-Saxon features in general. This blatant disregard for diverse skin tones, especially for women of color makes many women feel unrepresented and unnoticed. 

The Response from Beauty Brands

The lack of inclusivity not only fosters insecurities within these groups of women, but recent controversies suggest that the beauty industry remains narrow-minded in assisting all consumers. However, in response to the consumer demand and social activism, many brands have started to make the change by expanding shade color ranges and embracing diverse advertising. Dove, a popular cosmetic company recognized the issues with diversity in their brand.[2] They implemented a movement to include more diversity into advertisements and modeling which received positive feedback from consumers and also raised the company’s revenue by billions.